NetEnt: The Online Gambling Giant

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NetEnt has become one of the biggest names in the online gambling industry in recent years. Founded in 1996, the company has grown to become an established force in the gambling industry. The company’s growth over the last two decades has been remarkable, and as of June 2020 after being acquired by Evolution Gaming Group, it is operating in over a hundred markets, including the United States, Europe and Canada. NetEnt’s games and services are used by leading online gambling platforms all over the world. In this article, we will explore the success story of this Swedish company and see what makes it stand out in the highly competitive gambling market. 

What is NetEnt?

NetEnt, formerly known as Net Entertainment, is a world-renowned software provider for online casinos. Established in 1996, the company is one of the oldest in the industry and also one of the most successful. With offices located in Stockholm and Malta, NetEnt operates in over 100 different markets and offers its services to some of the world’s biggest online gambling sites. 

History of NetEnt

NetEnt was founded in 1996 by Pontus Lindwall, a Swedish entrepreneur, and has since grown exponentially. Initially, the company focused on developing casino products for the Scandinavian market, and over the years, it ventured into other international markets. NetEnt is currently licensed by the Malta Gaming Authority, the UK Gambling Commission, and several other regulatory bodies. 

Games and Services Provided by NetEnt

NetEnt offers a wide range of products and services to its customers. The company has created a diverse collection of over 200 casino games, including classic slots, video slots, table games, and live dealer games. It also provides gaming solutions, such as game design, platform development, and customer service. NetEnt’s products are renowned for their cutting-edge technology, user-friendly interface, and superb graphics. The most popular games provided by NetEnt are Starburst, Gonzo’s Quest, Jumanji, Vikings, Dead or Alive, Finn and the Swirly Spin, Fairytale Legends, Reel Rush, Fruit Spin, Casino Stud Poker, and Jack Hammer. Additionally, the company has recently released titles such as Hotline, Twin Spin, and Planet of the Apes.

NetEnt’s Notable Achievements

NetEnt has achieved remarkable success in the last two decades and has set numerous milestones in the online gambling industry. In 2001, the company launched its iconic Starburst slot, which became an instant hit and is still one of the most popular games in the industry today. More recently, NetEnt launched its Live Studio, which is a real-time casino gaming platform that allows players to play casino games from the comfort of their own home. 

Reasons Behind NetEnt’s Growing Popularity

NetEnt is one of the most successful companies in the online gambling industry and its success can be attributed to a number of factors. Firstly, the company’s games have become increasingly popular, thanks to the excellent graphics and user-friendly interface. Secondly, NetEnt has a strong understanding of the different markets in which it operates and tailors its products accordingly. Lastly, the company has made significant investments in technology, resulting in its products being among the most reliable and safe in the industry.

Understanding the NetEnt Platform

NetEnt operates on a sophisticated platform that enables it to provide a smooth and safe gaming experience. The company’s software is state-of-the-art and is fully compliant with international standards, enabling it to offer its customers a trusted and reliable gaming experience. 

The Different Strategies Adopted By NetEnt

NetEnt has long been recognised for its innovative approach to the gaming industry. The company’s strategy has always been to focus on innovation, quality and customer service. NetEnt has also built strategic partnerships with some of the biggest names in the online gambling industry, such as Bet365, Unibet and 888Casino. These partnerships have enabled the company to access new markets and to create new and exciting products.

NetEnt’s Plans For Future Expansion

NetEnt is always looking for new and exciting opportunities to grow its business and to stay ahead of the competition. Currently, the company is looking to become a leading force in the virtual reality gaming sector and is investing heavily in this area. In addition, the company is exploring opportunities to expand into new markets, such as the US and the Asia-Pacific region, and is continuously innovating its products and services. 

Challenges Faced By NetEnt in the Gambling Sector

Despite its impressive success, NetEnt faces several challenges in the online gambling sector. The industry is fast-paced and highly competitive, which means that the company is constantly striving to stay ahead of the competition. Additionally, regulatory challenges such as changes in laws and restrictions pose a significant threat to the industry. Furthermore, the company must take measures to protect its customers’ personal data and must comply with international data security standards. 


NetEnt (now part of Evolution Gaming Group) is one of the biggest and most successful companies in the online gambling industry. The impressive success of the company can be attributed to its focus on innovation, quality and customer service. NetEnt’s games and services are trusted by millions of online gamblers worldwide and are known for their cutting-edge technology, user-friendly interface, and excellent graphics. The company is currently looking to expand into new markets and to explore opportunities in the virtual reality gaming sector. Despite the many challenges presented by the online gambling industry, NetEnt has remained at the top of the industry and continues to innovate and provide its customers with the best possible gaming experience.

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